Grad Portfolio Days
System created for the Minneapolis College of Art and Design’s Admissions department to promote graduate level portfolio days which took place in New York, Chicago and San Francisco.
System was sent out to art and design schools across the US. Concept revolved around the use of light as a metaphor for opportunity. This was supported by the use of metallic ink, and the photography, which featured custom made light boxes. Poster was printed on a light-weight stock to allow light to show through, enhancing the composition.
